Sources:
1IFMA/Datassential, “Consumer Planning Program: Menu Decision Making & LTOs,” August 2020.
2,5Patricia Cobe, “The 10 Most Appealing LTOs Launched This Winter,” Restaurant Business, March 8, 2021.
3Patricia Cobe, “10 LTOs Consumers Are Most Likely to Purchase,” Restaurant Business, May 7, 2021.
4,7Datassential, “Master the LTO,” 2020.
6“Power Burgers,” Nation’s Restaurant News, July 22, 2021.
8IFMA/Datassential, “Consumer Planning Program: Menu Decision Making & LTOs,” August 2020.
9Datassential, “Simply Smarter Webinar: Where We Go from Here,” June 24, 2021.
10“Tropical Smoothie Cafe Announces Outstanding First Quarter Results with +29.7 Same-Store-Sales Increase,” TropicalSmoothieFranchise.com, accessed August 2021.
11Datassential MenuTrends, U.S. menu penetration growth 2017-2021.