Today’s consumers are taking a balanced approach to wellness, in terms of both their general lifestyle and their dining habits. That includes choosing plant-based versions of their favorite chicken or seafood dishes; swapping traditional breads or snacks for gluten-free ones; or indulging in the occasional treat without guilt.

Think of these consumer decisions as “mindful eating.” But what does this mean for your operation, and how can offering mindful dishes boost traffic? What kinds of opportunities exist for easy, yet impactful, menu innovation? You’ll find the answers in a brand-new podcast featuring our very own Chef Rebekah Strand. Her straightforward culinary approach will help you meet demand for menu items that reflect this growing trend.

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3 BIG THEMES IN MINDFUL EATING

Theme 1

HEALTH & NUTRITIONAL BENEFITS

Consumers are becoming more well-versed in the potential benefits of different ingredients or types of food. For example, many turn to a gluten-free diet even if they do not have celiac disease, because they view gluten-free foods as beneficial for things like gastrointestinal issues, migraines and fatigue.

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Theme 2

PLANT-BASED FLEXIBILITY

NPD research found that 89% of consumers using plant-based alternatives do not consider themselves to be vegan or vegetarian (The NPD Group/National Eating Trends, data for 2 years ending February 2020). These flexitarian foodies are hungry for meat analogues, dairy alternatives and other innovations within the plant-based food and beverage space.

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Theme 3

PERMISSIBLE INDULGENCE

By focusing on and adjusting eating patterns rather than yo-yo dieting, consumers are taking steps to improve their long-terms habits. And a major part of this is finding balance—they want to eat better without sacrificing the indulgence, comfort or appeal of their favorite foods.

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Strengthen your business with versatile meatless, gluten-free and other mindful products from brands your guests know and trust.

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