PLANT BASED TRENDS
14% of US consumers strongly
desire plant-based alternatives—that’s
over 43 million people 1
Chicken sandwiches were included in nearly 7%
of all US restaurant orders last year
totalling 5.5. billion servings 2
Meat alternatives have enjoyed 30%
growth out-of-home 3
54% of consumers want to increase
their veggie intake 4
1. The NPD Group/Dieting Monitor, 2017 average issued January 2018
2. The NPD Group/CREST®, YE Dec 2020
3. NPD SupplyTrack L52 June 2020
4. NPD National Eating Trends total US representative, adults 18+ years old, claimed consumer data as of May 2020
