POWER UP MENUS
WITH ALTERNATIVE PROTEINS
The alternative protein trend has quickly evolved from one-off vegetarian offerings to a widespread movement showcasing plant-based options as menu mainstays. With 36% of consumers seeking to increase their intake of plant-based proteins in 2022,1 it’s critical to offer a variety of proteins while keeping dishes flavor-forward. The trend has grown beyond the basics, as consumers look for globally inspired dishes, nut and seed inclusions and unique offerings such as plant-based seafood. Did you know 42% of consumers say that plant-based seafood is appealing and 43% are considering purchasing it in the future?2
More than half of Americans ages 24 to 39 describe themselves as flexitarian,3 and the demand for alternative proteins is reaching a broader demographic than ever before. Operators can adapt by utilizing easy-to-prepare analogues that mimic the tastes and textures of traditional meat. These types of products enable operators to focus on creating inspiring signature dishes that will compete in the category and drive consumers to keep coming back for more.