BALANCING SAFETY AND CONVENIENCE
As operators work to fine-tune their carryout and delivery menus, innovative grab-and-go offerings may be next on the horizon. While traditional kiosks and self-serve stations are mostly off limits, the concept of pre-packaged meals and snacks can still play out in fresh and interesting ways.
Be sure to explore the opportunity for grab-and-go in foodservice by examining its popularity in retail. After an initial downturn at the start of the pandemic, supermarket grab-and-go has demonstrated strong growth in the past few months (Produce Business, 2020)—and restaurant operators are taking notice. In fact, some restaurants have pivoted to a “pop-up provisions” model, converting dining rooms into mini markets. Others have teamed up with local retailers to offer signature meals in the prepared foods section of the grocery store.
Within your operation, consider a “no-contact” grab-and-go strategy to give your customers piece of mind while maintaining control over your sanitation practices. A curated menu of bowl meals, sandwiches, soups, salads and other ready-to-eat offerings can be pre-packaged back-of-house, and customers can order and pay ahead of time for added convenience and security.